An architect who put his practice on hold to build a tech platform has created a tool that’s transforming how manufacturers showcase products.
Berke deBensason launched Teledomica four years ago after buying a Meta Quest 2 headset and realising there was no proper application to display architectural projects at true scale.
The spatial computing platform now helps manufacturers, designers and retail teams bring 3D drawings to life in real environments through mobile devices and headsets – making it possible to present unlimited products even in limited physical space.
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“As an architect, I was genuinely excited the moment I took the Meta Quest 2 headset out of the box,” said Berke, who runs the business from London.
“For the first time, I felt I would finally be able to communicate my ideas to clients at true scale before anything was built.
“But that excitement quickly faded. Right after buying the headset, I realised there was no proper application that could meet this need.”
Before founding Teledomica, Berke was running his own architecture studio, focusing on residential building projects.
But the experience with the headset changed his perspective completely.
“The moment I experienced a computer inside the headset – a fully spatial, three-dimensional environment – it completely changed my perspective,” he said.
“I saw how deeply spatial the interaction between humans and computers could become. I also realised that creating something meaningful inside a headset required architectural thinking, spatial awareness, and a design-driven mindset.
“In other words, the technology was much closer to my own territory than I had initially imagined.”
The biggest challenge came from the nature of the technology itself.
“The sense of immersion a person experiences inside a headset is something you simply cannot capture in a video,” Berke explained.
“This means that, to properly introduce our product, we need to meet people in person and let them experience it firsthand – and that makes the process quite demanding.”
Teledomica tested every stage of development with trusted third parties before launching on the App Store.
Many of the companies consulted during development eventually became clients once the product officially launched.
The breakthrough moment came when a well-known transport manufacturer used the system to sell four units of a new bus model that was still only at the concept stage.
“We realised that this technology truly opens an entirely new dimension in the relationship between manufacturers and their clients,” said Berke.
One recent feature the team is most proud of is Meeting Mode, which allows up to eight headsets to connect and meet in the same mixed reality space.
“This has transformed our product into an indispensable new presentation medium for companies, especially at trade shows and sales meetings,” Berke said.
What started as a tool to help architects communicate with clients has evolved into a platform that benefits almost every company producing physical products.
Putting his architectural practice on hold was a risk, but one that’s paid off.
“Something inside me kept saying that my creative energy needed to be channelled into spatial computing – and I wasn’t wrong,” said Berke.
“I realised that the core thinking principles I gained from architecture can be reinterpreted beautifully in the software world, pushing me to make decisions that are both creative and grounded in practicality.
“I also discovered that building software is like an endless construction project. Unlike a building, it never truly reaches a final state, and that constant evolution fuels continuous thinking, iteration, and creation.”
His leadership approach comes down to one word: momentum.
“I lead with the belief that progress, even small, compounds,” he said.
“Momentum keeps the team energised, curious, and connected to the mission. My job is to remove obstacles and keep that forward motion alive every day.”
Berke’s north star is the emergence of mixed reality headsets that are as easy to use as a tablet, extremely lightweight, and socially acceptable to wear.
“That’s when people will naturally say at home, ‘I should probably check this on Teledomica before I buy it,'” he said.
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