A book about making money has become the fastest selling non-fiction book of all time.
During a livestream Alex Hormozi broke the world record for most books sold in a single day.
Hormozi unveiled $100M Money Models via a live YouTube event marketed as a must‑watch masterclass.
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At the end of the seven-hour livestream over 2.7 million copies had been sold, as reported by Founder Insights.
Afterwards Hormozi said: “I tried to break the record for the fastest selling book and we did it.”
The book was the third in a series begun with $100M Offers and $100M Leads.
Hormozi is the founder of Acquisition.com and publishes books and free courses for entrepreneurs.
Arahome Triana said: “Congratulations.”
James Campbell added: “Congratulations.
“Well executed launch.”
Alex Loft joked: “How many copies did you buy yourself.”
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