Alex Hormozi’s $100M Money Models breaks record as fastest selling non fiction book ever with 2.7 million copies sold in a single day during a seven hour livestream.
Alex Hormozi’s new book. (Jam Press/Youtube/Alex Hormozi)
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A book about making money has become the fastest selling non-fiction book of all time.

During a livestream Alex Hormozi broke the world record for most books sold in a single day.

Hormozi unveiled $100M Money Models via a live YouTube event marketed as a must‑watch masterclass.

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At the end of the seven-hour livestream over 2.7 million copies had been sold, as reported by Founder Insights.

Afterwards Hormozi said: “I tried to break the record for the fastest selling book and we did it.”

Alex Hormozi’s $100M Money Models breaks record as fastest selling non fiction book ever with 2.7 million copies sold in a single day during a seven hour livestream.
Alex Hormozi during a livestream where he broke the world record for most books sold in a single day. (Jam Press/Youtube/Alex Hormozi)

The book was the third in a series begun with $100M Offers and $100M Leads.

Hormozi is the founder of Acquisition.com and publishes books and free courses for entrepreneurs.

Arahome Triana said: “Congratulations.”

James Campbell added: “Congratulations.

Alex Hormozi’s $100M Money Models breaks record as fastest selling non fiction book ever with 2.7 million copies sold in a single day during a seven hour livestream.
A social media user reacts to Alex Hormozi becoming the fastest selling non-fiction book of all time.

“Well executed launch.”

Alex Loft joked: “How many copies did you buy yourself.”

READ MORE: Mum in ‘constant panic’ as thousands of TikTokkers flood viral thrift shop

Alex Hormozi’s $100M Money Models breaks record as fastest selling non fiction book ever with 2.7 million copies sold in a single day during a seven hour livestream.
Alex Hormozi during a livestream where he broke the world record for most books sold in a single day. (Jam Press/Youtube/Alex Hormozi)
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