Inc & Co, a prominent international investment company, is excited to declare its purchase of Studio Pia, an ethical and sustainable luxury lingerie brand.
This strategic step marks the company’s entry into the retail industry, aiming to establish fresh benchmarks of quality and innovation.
Studio Pia, founded by Pia Harpur in 2017, is dedicated to producing ethical and cutting-edge designs with meticulous craftsmanship.
Harpur will retain her leadership position, collaborating with Inc & Co to enhance the brand’s visibility and extend its global reach.
The initial strategy involves expanding the business through various channels like wholesale, pop-up stores, concessions globally, and third-party premium websites.
This expansion emphasizes the investment firm’s dedication to fostering innovation and accessibility in the luxury lingerie market.
Jack Mason, CEO of Inc & Co, expressed, “This marks a significant milestone for Inc & Co as we continue our expansion into retail alongside Studio Pia whose management retains a level of equity.”
“Customers appreciate Studio Pia’s environmentally conscious and sustainable lingerie, and I’m excited to expand the brand’s reach globally.
Our in-house commercial and finance team will collaborate closely with Studio Pia, enabling them to focus on their expertise in creating award-winning luxury lingerie.
I look forward to partnering with Pia and her team as we embark on this new journey, honoring the ethical ethos that laid the foundation for this inspiring business.”
Pia Harpur, the founder of Studio Pia, expressed, “I’m thrilled about this next phase in the Studio Pia journey.
Having developed the brand through the challenges and successes of the past 7 years, it feels like the ideal time to bring in the expertise required to elevate the brand to new heights, and Inc & Co is the perfect partner to help us realize our ambitions.
“Their expertise will unlock doors previously inaccessible to Studio Pia, enabling us to access new opportunities and reach a wider audience aligned with Studio Pia’s ethos of redefining ethical luxury fashion and embracing individuality.
I’m eager to witness how this collaboration will elevate our brand in prestigious new locations, creating more in-person shopping experiences our devoted customers desire.
With Inc & Co’s support, we’ll refresh our brand later this year and relaunch our website to enhance our digital presence.
Looking ahead, we’ll release our new collection in Autumn/Winter 2024, featuring an exciting update to our beloved designs.
This partnership represents a brand rebirth, solidifying our commitment to ethical luxury worldwide.”
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